Privacy Policy
This privacy policy describes how we collect, use, and protect your personal information when you use our website and services.
Last updated: 15 October 2026
1. Who We Are
This Privacy Policy explains how personal information is collected, used, stored and shared when you interact with Apex Horizons Institute.
Apex Horizons Institute is a trading name of:
The Elysium Project Initiative
Company number: SC855191
5 South Charlotte Street
Edinburgh
EH2 4AN
United Kingdom
Email: Support@ApexHorizons.Institute
For the purposes of applicable UK data-protection law, The Elysium Project Initiative is the data controller for personal information processed for its own purposes.
2. Scope of This Policy
This policy applies when you:
- visit apexhorizons.institute;
- create or use an account;
- purchase a product;
- receive digital content;
- contact us;
- submit a form;
- join an email list;
- leave a review;
- participate in a course or other learning service where offered; or
- otherwise interact with Apex Horizons Institute.
3. Information We Collect
Depending on how you use the website, we may process the following categories of personal information.
Identity and Contact Information
This may include your:
- name;
- email address;
- telephone number;
- billing address; and
- delivery address.
Account Information
Where accounts are available, this may include:
- username;
- account identifier;
- account settings;
- order history;
- downloads or access entitlements; and
- login and security information.
We do not need to know your password in readable form.
Order and Transaction Information
This may include:
- products purchased;
- order number;
- date and value of purchases;
- delivery information;
- refunds;
- fulfilment status; and
- transaction references.
Payment Information
Payment information may be collected directly by specialist payment providers.
Depending on the payment method used, we may receive limited information confirming payment, such as transaction status, payment type and transaction reference.
Communications
We may retain information that you provide when contacting us, including customer-support enquiries, contact forms, complaints and other correspondence.
Marketing Information
Where applicable, we may record:
- whether you have subscribed to marketing;
- the date and method of consent;
- communication preferences; and
- unsubscribe or suppression information.
Reviews and User-Submitted Content
If you submit a review or other content, we may process the information contained in that submission together with information necessary to administer it.
Technical and Usage Information
Depending on your cookie choices and the services in use, we may collect information such as:
- IP address;
- browser type;
- device type;
- operating system;
- approximate geographic region derived from technical information;
- pages visited;
- referring pages;
- website interactions;
- security logs; and
- cookie identifiers.
Non-essential analytics or similar technologies are subject to consent where required.
4. How We Receive Personal Information
Most personal information is provided directly by you when you place an order, create an account, complete a form, contact us or subscribe to communications.
We may also receive information from providers involved in processing payments, delivering products, operating the website, providing digital content or protecting the website against fraud and abuse.
5. Why We Use Your Information
We only process personal information where we have an appropriate lawful basis.
To Perform a Contract
We process information where necessary to:
- process and fulfil orders;
- deliver physical products;
- provide digital products;
- administer customer accounts;
- provide purchased content;
- process returns and refunds;
- provide customer support connected with a purchase; and
- otherwise perform our obligations under a contract with you.
The lawful basis is generally performance of a contract or taking steps at your request before entering into a contract.
To Meet Legal Obligations
We may process and retain information where required for:
- accounting;
- taxation;
- company records;
- consumer-protection obligations;
- fraud prevention;
- regulatory compliance; or
- responding to lawful requests from authorities.
The lawful basis is compliance with a legal obligation.
Legitimate Interests
We may process limited information where necessary for legitimate interests including:
- protecting the website and customer accounts;
- preventing fraud and misuse;
- responding to enquiries;
- maintaining business records;
- understanding the operation of our services;
- establishing or defending legal claims; and
- improving business processes.
Where we rely on legitimate interests, we consider whether those interests are overridden by your rights and interests.
Consent
We may rely on your consent for activities including:
- non-essential cookies;
- certain analytics technologies;
- certain marketing communications; and
- other optional processing where consent is appropriate.
Where processing is based on consent, you may withdraw that consent at any time.
6. Orders and WooCommerce
Our online store may use WordPress and WooCommerce to administer orders and customer accounts.
Order records may include your name, billing and delivery details, contact information, products purchased, order status and transaction information.
This information is used to manage purchases and meet our legal and accounting obligations.
7. Payment Providers
Payments may be processed by third-party payment services made available at checkout.
Information necessary to process the transaction may be provided directly to the selected payment provider.
Payment providers may act as independent controllers for some of their processing and will have their own privacy information.
8. Printing, Fulfilment and Delivery
Where you purchase physical goods, relevant personal information may be provided to printing, fulfilment and delivery providers.
This may include:
- your name;
- delivery address;
- relevant contact details;
- the product ordered; and
- an order or shipment reference.
We provide only information reasonably necessary for fulfilment and delivery.
9. Ebooks, Audiobooks and Digital Delivery
Where digital products are supplied through a specialist delivery platform, information necessary to provide access may be shared with that provider.
This may include your email address, purchased product, entitlement and related order information.
Digital-delivery providers may also process information about access to the service where necessary to operate the platform.
10. Courses and Learning Services
Where courses or other account-based learning services are offered, we may process information needed to:
- enrol you;
- provide course access;
- record lesson or course progress;
- remember completed activities;
- provide assessments or exercises;
- manage support; and
- maintain purchased access.
Any materially different processing introduced by future educational services will be reflected in this policy.
11. Email Communications
If you subscribe to updates, early-access information or other marketing communications, we may use your email address and related preference information to provide those communications.
You may unsubscribe at any time by using the unsubscribe facility contained in marketing emails or by contacting us.
In appropriate circumstances, UK electronic-marketing rules permit a limited existing-customer “soft opt-in” for marketing similar products or services, provided the applicable conditions are satisfied and an opt-out is provided. Information Commissioner’s Office
We may retain limited suppression information after you unsubscribe so that we can respect your request and avoid accidentally adding you back to marketing communications.
12. Cookies and Analytics
We use cookies and similar technologies for purposes including essential website functionality, account sessions, shopping baskets and security.
We may also use optional technologies for analytics or other non-essential purposes.
Where consent is legally required, non-essential cookies will not be placed before you have made an affirmative choice. The ICO states that consent must involve clear positive action and that simply continuing to use a website does not constitute valid consent for non-essential cookies. Information Commissioner’s Office
Further information is provided in our Cookie Policy.
13. Who We May Share Information With
Personal information may be shared where necessary with categories of recipients including:
- payment processors;
- printing and fulfilment providers;
- postal and courier services;
- digital-content delivery platforms;
- website hosting providers;
- WordPress/WooCommerce infrastructure and technical providers;
- email and communications providers;
- website security and backup providers;
- analytics providers where permitted;
- accountants, legal advisers, insurers and other professional advisers; and
- public authorities or regulators where disclosure is required by law.
We only share information where there is an appropriate purpose and legal basis.
14. Business Changes
If all or part of The Elysium Project Initiative is reorganised, merged, acquired or transferred, relevant personal information may form part of that transaction where lawful and necessary.
Any recipient would remain subject to applicable data-protection requirements.
15. International Transfers
Some technology or service providers may process information outside the United Kingdom.
Where a transfer is subject to UK international-transfer restrictions, we will use an appropriate lawful mechanism.
This may include UK adequacy regulations or appropriate safeguards such as the UK’s International Data Transfer Agreement or International Data Transfer Addendum where applicable. ICO guidance requires restricted transfers to be covered by adequacy, appropriate safeguards or a valid exception.
16. Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for applicable legal, accounting, security or dispute-resolution requirements.
In general:
- order, invoice and financial records may be retained for at least the period required for tax and accounting purposes;
- account information may be retained while an account remains active and for an appropriate period afterwards;
- customer-support correspondence may be retained while the matter is active and for a reasonable period afterwards;
- marketing information is retained until you unsubscribe or it is no longer required, subject to retaining necessary suppression records;
- security logs are retained for periods appropriate to security and investigation requirements; and
- cookie and analytics information is retained according to the settings of the relevant technology.
Information may be retained longer where necessary in connection with legal claims, investigations or statutory requirements.
17. Security
We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.
Access to personal information is limited to individuals and service providers with an appropriate reason to access it.
No internet-based service can provide an absolute guarantee of security.
18. Your Rights
Depending on the circumstances, UK data-protection law may give you rights including the right to:
- request access to your personal information;
- request correction of inaccurate information;
- request erasure;
- request restriction of processing;
- object to certain processing;
- request portability of certain information;
- withdraw consent where processing relies on consent; and
- complain to the Information Commissioner’s Office.
Some rights are subject to legal conditions and exemptions.
To exercise a right, contact:
Support@ApexHorizons.Institute
We may need to verify your identity before fulfilling a request.
19. Automated Decision-Making
We do not currently make solely automated decisions on behalf of Apex Horizons Institute that produce legal or similarly significant effects on customers.
External payment or fraud-prevention providers may carry out automated checks in accordance with their own systems and privacy policies.
20. Children’s Information
Our commercial website and online store are not designed to collect personal information unnecessarily from children.
Where educational material may be suitable for younger readers, this does not mean that we intentionally use children’s personal information for marketing or profiling.
If future services are specifically designed for children, additional privacy information and safeguards will be introduced where required.
21. External Websites
Our website may link to independent third-party websites.
Those organisations control their own privacy practices, and their privacy notices should be reviewed separately.
22. Complaints
If you have concerns about how we handle personal information, please contact us first:
Support@ApexHorizons.Institute
You also have the right to complain to the Information Commissioner’s Office (ICO).
23. Changes to This Policy
We may update this Privacy Policy when our products, services, technology, providers or legal obligations change.
The current version and last-updated date will be published on this page.
24. Contact
The Elysium Project Initiative
Trading as Apex Horizons Institute
Company number: SC855191
5 South Charlotte Street
Edinburgh
EH2 4AN
United Kingdom